In order to get my gold business started I need to start learning the basic around how Google works. There is no denying that the Internet is a powerful source and can make or break a business. I have spent a long time researching PPC and other techniques but considering the expense of PPC this wouldn’t be an option to begin with, which means that I have to look into SEO in order to increase the strength of my website, produce extra content and hopefully increase my visibility in search engines.
Make it fast – My research has concluded that site speed is an important factor in terms of SEO. Google does not want to deliver a slow website to users as this is a bad user experience. For this research I started to look at the best WordPress hosting. The research let me to conclude that WP Engine was one of the better hosting companies, judging from this WP Engine review.
Plenty of content – This is good advice from Google in two ways. It shows my audience I know what I’m talking about and it also expands my keyword diversity in Google meaning there’s a higher percentage that someone will find my website in the search engines.
Good related links – Google connected the world’s information by using links. This is still an important part of SEO as the more powerful the website which link to you shows Google that this website is more trust worthy. This is what Google want – a trusted, fast, content rich website to deliver to it’s customers.
After debating with myself about how I can possibly do all of this by myself, I started looking into SEO companies which would help me save my time and at least I would be getting a better service than I would if I did it myself. My research lead me to Chameleon SEO – a SEO company based in New Zealand who I like the look of. Their methods and strategies as discussed on their SEO services make sense to me.
But considering I am just getting started with SEO, I’m more likely to order the basic package and get consultation over time which will mean that it would be cheaper in the long run to learn from someone who has been doing SEO for years.